Double Fine revision

Publishing

· Double Fine adventure's genre is point and click. A genre that in recent years has declined and as a result developers haven't created a game of this genre in past years. This is why Tim Schafer has turned to Kickstarter to crowd fund his game.

· Its target audience is middle aged males. The genre limits its target audience. People that have experienced the point and click genre before are likely to buy into the game and because the genre hasn't been done in the past few years, younger people are unlikely to buy the game.

Development

· Double Fine lacked the resources to self-fund a game,the company elected to crowd-fund the project on Kickstarter, a method Schafer had seen successfully used to raise much smaller amounts for independent game developers

· The game engine is Moai. and it uses 2D computer graphics instead of 3D to keep to the "old school" nature of adventure games. It also is far less complicated and allows the developers to focus far more on the game.

· Double Fine set the goal for the project at $400,000, with $100,000 allocated to the film production and $300,000 for the game. This amount was easily achieved.

· Crowd funding also has benefits when designing the game because there are less restrictions on the developers.

· Double Fine also accept feedback from those that pledged money so they can improve the game for the target audience

Marketing

· Crowd funding has enabled DFA to gain customers before the game was built by encouraging gamers, that are interested in the point and click genre, to pledge money in return for the game.

· By using YouTube to create hype and advertise Double Fine, it has been hugely successful

· Tim Schafer has been the face of the company. Tim himself has attracted interest because of his personality and successful previous games.

· Other incentives to buy into DFA are exclusive game art, access to private community areas to discuss the game, prints and invitations to meet with the Double Fine staff.

Distribution

· It can be bought as a digital download available on Android, Linux, iOS, Mac OS X and Microsoft Windows. Because of the genre and restricted funding (even though more money was raised than expected)